“This Is It” – Blue Cross Blue Shield of Michigan

At retirement age, life is filled with changes — one of the biggest and most intimidating, of which, is Medicare. And it doesn’t help that as one nears age 65 they’re bombarded by advertising and marketing messages from countless health care providers. To help alleviate the concern and confusion, Tom DiJulio created a Direct Response television campaign for Blue Cross Blue Shield of Michigan offering simple, straight-forward answers which used a look and feel that was believable, conversational and anything-but-confusing.