Washington Wizards – Season Ticket Direct Mail

As President and Creative Director of DiJulio+Associates, DiJulio created all season ticket direct marketing efforts for both the NBA Washington Wizards and the WNBA Washington Mystics for three full seasons. Efforts included season ticket holder fulfillment packages designed to deliver ticket booklets, parking credentials and special VIP premium items, and several direct mail campaigns designed to convince corporate decision makers that a Wizards Season Ticket plan was more than an expense, it was also an invaluable form of corporate entertainment. They did – generating a 17% increase in total season ticket plans over the previous season.