Tag Archives: television

“This Is It” – Blue Cross Blue Shield of Michigan

At retirement age, life is filled with changes — one of the biggest and most intimidating, of which, is Medicare. And it doesn’t help that as one nears age 65 they’re bombarded by advertising and marketing messages from countless health care providers. To help alleviate the concern and confusion, Tom DiJulio created a Direct Response […]

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“Support Group” – LA Cable

One of a series of TV spots for Los Angeles cable consortium, LA Cable, which used the character “Satellite Guy” as the human embodiment of all of the dish’s failings. Each spot was designed to convince consumers that given everything digital cable can do, the last thing you want in your home is some hapless […]

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“Winners” – Greektown Casino-Hotel

One of a series of television spots DiJulio created at Duffey Petrosky to launch Greektown’s new brand identity and introduce recent dining and gaming upgrades on the property.

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“This is Michael Jordan” – WorldCom

Michael Jordan was one of the world’s most recognizable stars — on and off the basketball court. Already widely used as a spokesperson for Nike and several other brands, the challenge for the newly formed telecom giant WorldCom was to use Jordan in a unique and memorable way. That challenge was solved in this launch spot […]

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“Quotes” – Progressive Insurance

Before there was the highly annoying, highly effective spokeswoman Flo, there was this — one of several TV spots introducing Progressive’s innovative promise to make shopping easy by providing consumers with a rate quote from Progressive as well as quotes from other companies.

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“Soprano” – LA Cable

One of a series of TV spots for Los Angeles cable consortium, LA Cable, which used the character “Satellite Guy” as the human embodiment of all of the dish’s failings. Each spot was designed to convince consumers that given everything digital cable can do, the last thing you want in your home is some hapless […]

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“The New Owners” – LA Cable

One of a series of TV spots for Los Angeles cable consortium, LA Cable, which used the character “Satellite Guy” as the human embodiment of all of the dish’s failings. Each spot was designed to convince consumers that given everything digital cable can do, the last thing you want in your home is some hapless […]

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“Noisy” – AAA of Southern California

Insurance companies love to tell you how much money they can save you. Insurance company lawyers, however, don’t. So to let consumers know that the more vehicles they cover with AAA Insurance, the more money they’ll save, this spot uses race car driver Sam Harnish to keep consumers happy and a little audio overload to […]

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